
The Trust Gap: Why Some Referrals Don’t Convert
INFLUENCE | TUESDAY You got the referral. You took the meeting. You followed up. Nothing. So you tell yourself it wasn’t the right fit.
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INFLUENCE | TUESDAY You got the referral. You took the meeting. You followed up. Nothing. So you tell yourself it wasn’t the right fit.

TRUSTED ADVISOR | PROFESSIONAL SERVICES Everyone Thinks They’re a Trusted Advisor. Here’s the Test. I had a conversation last week that I haven’t

Three Months Ago You Were Busy. Here’s Why That’s the Problem. There’s a pattern in professional services that almost nobody talks about out loud.

Relationships create opportunity. I’ve believed that for twenty-five years and I haven’t wavered. But here’s the part that takes most professionals a long

Happy Weekend! You know the moment. Someone looks at you across a coffee table and says, “I’d love to refer you.” And you believe

Happy Tuesday! I hear some version of this almost every week: “I know good people. I’ve been showing up, building relationships, doing the work.

FREEWAY TO FRACTIONAL • SATURDAY EDITION Expertise Doesn’t Travel There’s a particular kind of frustration that doesn’t have a name yet. It lives in

You Can’t Invoice a Framework The Fractional Executive’s Most Expensive Mistake Let me tell you about someone I spoke with this week. Smart person.

Business Development | Professional Services You’re Not Bad at Getting Clients. You’re Missing a System. Most professionals are working far harder at business development

I spent Thursday evening in a room with construction and trades principals — people who have built companies doing $10M, $20M, and more. Real
Whether you’re building a referral network or launching your fractional practice, we’ll help you create a strategy that fits your style and brings results.
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