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DEMAND CREATION | PROFESSIONAL SERVICES When I started consulting, someone I respected told me I might as well take July off. Nothing moves in
RELATIONSHIP OPERATING SYSTEM | FRACTIONAL EXECUTIVES She Left Big Law to Be a Mom. Now She Spends Her Summers in Greece. A client
CONTRACTOR SALES MASTERCLASS | JUNE 4TH The Race to the Bottom Starts Before the Bid. Here’s Where. Most contractors think the race to
TRUSTED ADVISOR | PROFESSIONAL SERVICES Everyone Thinks They’re a Trusted Advisor. Here’s the Test. I had a conversation last week that I haven’t
RELATIONSHIP OPERATING SYSTEM | FRACTIONAL EXECUTIVES You Sell Systems. Does Your Own Business Development Have One? Here’s a pattern I see constantly in the
SHORT LIST POSITIONING | CONTRACTORS & TRADES The Conversation Your Competitors Aren’t Having With the Buyer Here’s the game most trade contractors are
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