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FRACTIONAL EXECUTIVE SERIES | TRUST LAB I spent the 4th of July largely at home. Not by choice — by horses. If you’ve
TRUSTED ADVISOR | PROFESSIONAL SERVICES Everyone Thinks They’re a Trusted Advisor. Here’s the Test. I had a conversation last week that I haven’t
Most professionals treat referral partnerships like a numbers game. The thinking goes: the more people who know what I do, the more referrals I’ll
Let’s start with something most professionals won’t say out loud. You’re good at what you do. Your clients tell you so. People
You left corporate with a track record that would make most people envious. Decades of delivering results. A network you built over years.
I get it. You became a fractional CFO because you’re good at finance, not marketing. You became a consultant because you solve complex problems,
I’ve been teaching referral-based revenue since 2003. 23 years. Same methodology. No pivots. No chasing trends. While everyone else was jumping from cold calling
If you read Tuesday’s post about the trust recession, you know that buyers have fundamentally changed how they evaluate professional services. They’re more skeptical,
Most professionals are entering 2026 with the same growth strategy they had in 2023. Cold outreach. Networking events. “Staying top of mind.” Hoping someone
Let me show you what choosing the wrong referral partners actually costs. Buckle up, mathing reality call ahead…. A financial advisor I know spent
Whether you’re building a referral network or launching your fractional practice, we’ll help you create a strategy that fits your style and brings results.
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