
Business Development Is Professional Work. Treat It That Way.
You became a professional because you’re excellent at what you do. Fractional CFO. Consultant. Attorney. Strategic advisor. You solve complex problems. You create transformation.
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Built for professionals ready to grow with purpose, not pressure.

You became a professional because you’re excellent at what you do. Fractional CFO. Consultant. Attorney. Strategic advisor. You solve complex problems. You create transformation.

I’ve been teaching referral-based revenue since 2003. 23 years. Same methodology. No pivots. No chasing trends. While everyone else was jumping from cold calling

If you read Tuesday’s post about the trust recession, you know that buyers have fundamentally changed how they evaluate professional services. They’re more skeptical,

Most professionals think their pipeline problem is a visibility problem. Get in front of more people. Post more content. Refine the pitch. Run more

A Referral Gets You a Meeting. Influence Gets You a Client. You’ve heard it a thousand times: “Referrals are the best source of new

Let’s address the elephant in the room: “sell” is technically a four-letter word. But it’s not one of the bad ones, despite what your

Why Your Best Partnership Could Be Your Biggest Risk Sarah’s financial planning practice was thriving. For three years running, she’d hit her revenue targets,

How the psychological principle of reciprocity and strategic “First Dollar” thinking can transform stagnant prospects into engaged clients The Inertia Epidemic: Why “Do Nothing”

The New Normal: When “Maybe” Became the Default Answer Something fundamental shifted in B2B decision-making around 2020, and it wasn’t just the pandemic. We’re

Stop chasing prospects. Start surrounding them with advocates. How the Center of Influence Strategy made one advisors year….
Whether you’re building a referral network or launching your fractional practice, we’ll help you create a strategy that fits your style and brings results.
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