
Majoring in the Minors: Why So Much “Business Development” Isn’t
Ask a professional services owner what they worked on this week, and you’ll usually get an impressive-sounding list. Refined the positioning. Tweaked the marketing
Order now
Built for professionals ready to grow with purpose, not pressure.

Ask a professional services owner what they worked on this week, and you’ll usually get an impressive-sounding list. Refined the positioning. Tweaked the marketing

PROFESSIONAL SERVICES | RELATIONSHIP OPERATING SYSTEM Somewhere in the last few years, we collectively agreed to call constant uncertainty “the new normal.” A strange

DEMAND CREATION | PROFESSIONAL SERVICES When I started consulting, someone I respected told me I might as well take July off. Nothing moves in

RELATIONSHIP OPERATING SYSTEM | FRACTIONAL EXECUTIVES You Sell Systems. Does Your Own Business Development Have One? Here’s a pattern I see constantly in the

Relationships create opportunity. I’ve believed that for twenty-five years and I haven’t wavered. But here’s the part that takes most professionals a long

FREEWAY TO FRACTIONAL • SATURDAY EDITION Expertise Doesn’t Travel There’s a particular kind of frustration that doesn’t have a name yet. It lives in

Another round of layoffs hit your feed this week. You scanned the list of companies. Did a quick mental calculation. Told yourself you’re probably

If you walk out of every partner meeting feeling great, you have a problem. Most fractional executives I work with are excellent relationship

You do excellent work. Your clients get results. But referrals? Crickets. Here’s what you tell yourself: “If I just keep doing great work,

You became a professional because you’re excellent at what you do. Fractional CFO. Consultant. Attorney. Strategic advisor. You solve complex problems. You create transformation.
Whether you’re building a referral network or launching your fractional practice, we’ll help you create a strategy that fits your style and brings results.
Happy professionals