Most professionals were never taught how to sell.

If you’re a talented professional struggling to generate consistent opportunities, it’s not because you lack expertise.

It’s because the entire sales playbook was written for extroverts who don’t care about rejection.

And you’re not one of them.

The trust recession changed everything

Buyers don’t trust vendors anymore.

They’re overwhelmed by pitches. Suspicious of claims. Burned by people who overpromised.

Which means:

The professional who gets the deal isn’t the one who pitches hardest.

It’s the one who was introduced by someone they already trust.

That’s why:

The problem?

Most professionals have zero system for earning those introductions.

They wait. They hope. They “stay top of mind.”

And they leave money on the table every single quarter.

What if you could build a referral engine instead?

Productive Prospecting is a 12-week implementation program that teaches experienced professionals how to:

Turn existing clients into Centers of Influence

Build strategic partnerships that generate qualified introductions

Behave like a Trusted Advisor (so people want to refer you)

Replace cold outreach with warm introductions — permanently

This is not a sales course.

It’s a relationship operating system for introverts who do excellent work and want revenue without manipulation.

Here's what you'll actually learn

Week 1-4: The 80/20 Client Clarity Sprint

Most people guess who their ideal client is.

You’ll discover them through data — analyzing your actual relationships to find the clients who energize you, pay well, and refer others.

Then you’ll map where they congregate, who influences them, and how to become unavoidable in their world.

Week 5-8: The Extraordinary Client Experience

Referrals don’t happen by accident.

They happen when you build advocacy triggers into your delivery process — the moments that make clients want to introduce you.

You’ll design your client journey to create emotional equity (the actual currency of referrals).

Week 9-12: The Partnership Playbook

You don’t need 50 networking contacts.

You need one Tier 1 partnership per quarter — someone who serves your ideal clients, shares your values, and will introduce you repeatedly.

You’ll learn:

How to identify true partners (vs. transactional connectors)
How to create shared outcomes (so introductions happen naturally)
How to build the Influence Calendar (my framework for staying visible without being annoying)

By Week 12:

You’ll have a system that generates warm introductions consistently — without cold outreach, without awkward “asks,” and without depleting your energy.

Two Tracks, Same Cohort

Established Professionals

You have clients. You need more referrals.

You’ll focus on: Activating dormant relationships, building partner ecosystems, and turning your best clients into advocates.

Emerging Leaders

You’re transitioning from corporate. You have expertise but no book of business.

You’ll focus on: Translating career success into advisory confidence and entering the market behaving like a Trusted Advisor from day one.

Different workbooks. Same coaching. Same frameworks.

What makes this different

We're built for introverts

Listening beats talking.
Depth beats breadth.
Process beats pressure.

We teach behavior, not tactics

You’ll learn how to lead candid conversations, disqualify bad fits early, and create the conditions where advocacy happens naturally.

We use your actual relationships as the lab

This isn’t theory. You’ll work on your real clients, your real partnerships, your real pipeline — with weekly coaching and peer accountability.

We prioritize quality over volume

Forget “spray and pray” networking.

You’ll build a small number of high-trust relationships that compound over time.

What others are saying

Structured guidance helped me land new clients fast. A must for consultants!

Gained a proven process to attract ideal clients. Now I choose them!

Productive Prospecting helped me find more clients than ever!

PP gave me the tools to confidently showcase my value.

Breandan transforms sales into a, successful and even enjoyable process.

Productive Prospecting

$4,500

12 weeks. Live cohort. Limited participants.

You'll implement live, get feedback, and build momentum week by week.

What you'll stop doing

What you'll start doing

Breandan Filbert

Managing Partner of SalezWorks

I’m Breandan Filbert. I’ve run SalezWorks since 2008, helping professional services firms build referral-based revenue.

I built my entire practice on one principle: A referral gets you a meeting. Influence gets you a client.

I wrote How to Happy Hour Your Way to a Million Dollar Deal because I believe talented professionals shouldn’t have to become someone they’re not to generate revenue.

New Book: How to Happy Hour Your Way to a Million Dollar Deal