sALEZWORKS · BREANDAN FILBERT
Influence
Activated
The 12-month implementation membership for Trust Lab graduates who are ready to stop building the system — and start running it.
"A referral gets you a meeting. Influence gets you a client. Influence Activated builds the system that makes it happen — every month, on purpose."
THE GAP MOST GRADUATES HIT
You know the system works.
Keeping it running is the hard part.
Trust Lab gives you the architecture. The frameworks. The tools. The relationships you started to build. And then the cohort ends — and so does the rhythm that was holding everything together.
Most graduates don’t fail because the methodology is wrong. They drift because there’s no longer a room pulling them forward, no accountability built into the week, no one beside them doing the work at the same time.
Influence Activated is that room.
THE GAP MOST GRADUATES HIT
Not more training.
Execution with a room behind you.
Influence Activated is a 12-month implementation membership built for professional services providers — consultants, coaches, fractional executives — who have the expertise, the relationships, and the methodology. What they need is the structure, the infrastructure, and the peer circle to put it all into motion.
Every month, the group does the work together. Campaigns get built. Events get executed. Partnerships get activated. The system runs — because the room keeps running.
01
Monthly Master Sessions
Half-day working sessions — teaching block, brainstorming hot seats, co-working block, deliverable commitment. IRL with virtual login. This is where the month’s work gets defined.
02
1:1 Coaching
30–45 minutes every month, individually. Reviewing your deliverable, troubleshooting execution, advancing your specific situation — not a group answer to a personal problem.
03
Quarterly Connector Events
The group orchestrates a connector event every quarter — built around one member’s specific business development initiative. The collective influence of the room goes behind it. Your webinar. Your training. Your room.
04
GHL Infrastructure Included
Connection Converter pre-loaded with pipelines, campaigns, templates, and sequences — armed and ready on Day 1. Not a tool you figure out. A system you activate.
THE MONTHLY RHYTHM
Four touchpoints. Every month. Always moving, never stuck.
WEEK 1
Master Session
Half-day: Teaching block (45–60 min) + Brainstorming hot seats + Co-working block + Deliverable commitment. IRL + virtual login.
YOU LEAVE WITH
Specific deliverable with a deadline
WEEK 2
Asset Drop
Monthly Playbook + themed sales enablement asset delivered via GHL. Crawl / Walk / Run format — ready to deploy immediately, wherever you are in the process.
YOU LEAVE WITH
Implementation resource ready to deploy
WEEK 3
1:1 Coaching
30–45 min individual session — reviewing your deliverable, troubleshooting execution, advancing your specific situation. Rotating 3x/week so your slot is consistent.
YOU LEAVE WITH
Reviewed and advanced deliverable
WEEK 4
Document Review
Group session — members submit their Week 1 deliverable, live peer review, editing, assets refined to deployment-ready. The room does the polishing together.
YOU LEAVE WITH
Published or deployment-ready asset
THE CONNECTOR EVENT MODEL
The group puts its influence behind your initiative.
Four times a year, Influence Activated orchestrates a connector event built from within the group. One member’s business development initiative becomes the group’s mission for the quarter.
That means the collective networks, relationships, and influence of every member go behind the invitation, the promotion, and the follow-up. You’re not filling a room alone. You have a room of people who want to fill it with you.
This is what makes the $15,000 investment nearly irrelevant. One client from your activation event covers your annual membership many times over.
EVENT FORMATS ROTATE BY MEMBER NEED
WEBINAR / WORKSHOP
Content-led event that fills a room with qualified prospects around your specific expertise
WEBINAR / WORKSHOP
Content-led event that fills a room with qualified prospects around your specific expertise
PANEL / ROUNDTABLE
Positions you as a convener and thought leader in your specific market vertical
INERVIEW FORMAT
Peer-to-peer, Built Different style — public-facing, authority-building, shareable
Annual Curriculum
Twelve months. Three themes.
Four levels of depth.
Every member who completes Year 1 has a fully operational referral revenue system — live campaigns, executed connector events, activated Gold clients, and a peer circle generating real referrals.
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Twelve months. Three themes. Four levels of depth.
Expanding Gold client relationships, building retention systems, activating referral conversations, capturing case studies and testimonials that do the selling for you.
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Content + Email
Magnetic follow-up sequences, Preferred Introductions, LinkedIn strategy, sales enablement asset library, and a quarterly content calendar that runs without constant reinvention.
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Connector Events
Joint marketing with referral partners, co-host agreements, event invitation suites, post-event follow-up campaigns, and the annual event calendar built months in advance.
Months 1–3
Foundation
Building the core systems and activating the baseline campaigns for each theme
Months 4–6
Activation
Deploying live campaigns, executing first events, and deepening partner relationships
Months 7–9
Optimization
Case study development, asset library refinement, event ROI, partner performance reviews
Months 10–12
Systemization
Year-end retention, Referral Alchemy, Q1 forward campaigns, annual event calendar locked