
Why Great Work Doesn’t Automatically Build Enterprise Value
Almost everyone in professional services says the same thing: it’s all about relationships. Then look at how the actual work happens. Chase the project.
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Almost everyone in professional services says the same thing: it’s all about relationships. Then look at how the actual work happens. Chase the project.

Nobody joins a professional services firm because they love business development. You joined because you’re good at the work. The advising, the building,

PROFESSIONAL SERVICES SERIES | AUGUST 12, 2026 There is a moment in a professional services sales conversation where the buyer goes quiet. Not because


Ask a professional services owner what they worked on this week, and you’ll usually get an impressive-sounding list. Refined the positioning. Tweaked the marketing

If you’re a consultant, attorney, accountant, banker, or insurance professional who built your practice on referrals, you already know the upside: warm introductions convert

PROFESSIONAL SERVICES MARKETING | TUESDAY EDITION A succession planning advisor built his entire practice around a simple, sound premise: business owners need help preparing

PROFESSIONAL SERVICES | RELATIONSHIP OPERATING SYSTEM Somewhere in the last few years, we collectively agreed to call constant uncertainty “the new normal.” A strange

PROFESSIONAL SERVICES | RELATIONSHIP OPERATING SYSTEM The conversation was everything you hoped it would be. Genuine connection. Real chemistry. The specific kind of exchange

TRUSTED ADVISOR | PROFESSIONAL SERVICES Everyone Thinks They’re a Trusted Advisor. Here’s the Test. I had a conversation last week that I haven’t
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