Description
Social media is no longer an optional activity to a successful professional’s prospecting plan. Recent studies show that more than 65% of the buyer journey has happened before a prospect decides to do business with you, or even engage in conversations! The majority of this process happens online and if you aren’t visible, you’re missing out on these great opportunities.
No matter what your age, social media is a great platform for you to begin building great relationships with prospects and clients to land new business and cross sell existing clients (and gain referrals to new great potential clients).
This workshop is all about how to build your personal and professional brand using social media platforms.
Introduction to social selling – what it is and what it isn’t.
Strategy to Social – Chris Kovac will share insights about creating an effective digital strategy to ensure your efforts have the reach and results you are looking for.
Secret of Search – Josiah Casey will help you understand that complicated concept of being found and the right steps for you to take to ensure you are easy to find and visible through your efforts!
Social Demystified – Vicki S Cannon will walk you through what you really need to know about the platforms available and what the optimum plan is for engaging with your perfect clients here!
Scaling Social – You expand your reach through thought leadership, Ann Clifford will help you recognize what elements make up a successful content calendar that you share across platforms, allowing you to be highly visible and gain credibility within your perfect target market’s awareness.
This workshop will not only encompass the strategy behind social selling, but the afternoon session will involve a ‘roll up your sleeves’ working session that will get you a solid plan to implement within your first 90 days of your own social selling efforts!
Social Selling can be a game change for you, or it can drive a wedge based on differing opinions and beliefs. The emphasis in this workshop is on the “how-to” but also on the “what not to do”.
