Influence
Activated
The 12-month implementation membership for Trust Lab graduates who are ready to stop building the system — and start running it.
You know the system works.
Keeping it running is the hard part.
Trust Lab gives you the architecture. The frameworks. The tools. The relationships you started to build. And then the cohort ends — and so does the rhythm that was holding everything together.
Most graduates don't fail because the methodology is wrong. They drift because there's no longer a room pulling them forward, no accountability built into the week, no one beside them doing the work at the same time.
Influence Activated is that room.
Trust Lab builds the architecture.
Influence Activated activates it.
The path is intentional and sequential. Every Trust Lab participant is a prospective Influence Activated member — because by Week 12, they have the context, the results, and the question: what comes next?
Builds the Architecture
- 13-week cohort program
- Teaches frameworks and tools
- Group coaching sessions
- Peer accountability pods
- GHL snapshot loaded
- $4,500 retail investment
Activates the System
- 12-month implementation membership
- Deploys campaigns and assets monthly
- Monthly Master Sessions + 1:1 coaching
- Curated peer circle — co-host partners
- GHL snapshot activated with live campaigns
- $15,000 annual investment
Not more training.
Execution with a room behind you.
Influence Activated is a 12-month implementation membership built for professional services providers — consultants, coaches, fractional executives — who have the expertise, the relationships, and the methodology. What they need is the structure, the infrastructure, and the peer circle to put it all into motion.
Every month, the group does the work together. Campaigns get built. Events get executed. Partnerships get activated. The system runs — because the room keeps running.
Monthly Master Sessions
Half-day working sessions — teaching block, brainstorming hot seats, co-working block, deliverable commitment. IRL with virtual login. This is where the month's work gets defined.
1:1 Coaching
30–45 minutes every month, individually. Reviewing your deliverable, troubleshooting execution, advancing your specific situation — not a group answer to a personal problem.
Quarterly Connector Events
The group orchestrates a connector event every quarter — built around one member's specific business development initiative. The collective influence of the room goes behind it. Your webinar. Your training. Your room.
GHL Infrastructure Included
Connection Converter pre-loaded with pipelines, campaigns, templates, and sequences — armed and ready on Day 1. Not a tool you figure out. A system you activate.
Four touchpoints. Every month.
Always moving, never stuck.
Master Session
Half-day: Teaching block (45–60 min) + Brainstorming hot seats + Co-working block + Deliverable commitment. IRL + virtual login.
Specific deliverable with a deadline
Asset Drop
Monthly Playbook + themed sales enablement asset delivered via GHL. Crawl / Walk / Run format — ready to deploy immediately, wherever you are in the process.
Implementation resource ready to deploy
1:1 Coaching
30–45 min individual session — reviewing your deliverable, troubleshooting execution, advancing your specific situation. Rotating 3x/week so your slot is consistent.
Reviewed and advanced deliverable
Document Review
Group session — members submit their Week 1 deliverable, live peer review, editing, assets refined to deployment-ready. The room does the polishing together.
Published or deployment-ready asset
The group puts its influence behind your initiative.
Four times a year, Influence Activated orchestrates a connector event built from within the group. One member's business development initiative becomes the group's mission for the quarter.
That means the collective networks, relationships, and influence of every member go behind the invitation, the promotion, and the follow-up. You're not filling a room alone. You have a room of people who want to fill it with you.
This is what makes the $15,000 investment nearly irrelevant. One client from your activation event covers your annual membership many times over.
Event Formats Rotate by Member Need
Twelve months. Three themes.
Four levels of depth.
Every member who completes Year 1 has a fully operational referral revenue system — live campaigns, executed connector events, activated Gold clients, and a peer circle generating real referrals.
Client Appreciation
Engaging Platinum Relationships, expanding Gold client relationships, building retention systems, activating referral conversations, capturing case studies and testimonials that do the selling for you.
Content + Email
Magnetic follow-up sequences, Preferred Introductions, LinkedIn strategy, sales enablement asset library, and a quarterly content calendar that runs without constant reinvention.
Connector Events
Joint marketing with referral partners, co-host agreements, event invitation suites, post-event follow-up campaigns, and the annual event calendar built months in advance.
Foundation
Building the core systems and activating the baseline campaigns for each theme
Activation
Deploying live campaigns, executing first events, and deepening partner relationships
Optimization
Case study development, asset library refinement, event ROI, partner performance reviews
Systemization
Year-end retention, Referral Alchemy, Q1 forward campaigns, annual event calendar locked
The pre-requisite is Trust Lab.
The qualifier is how you showed up in it.
Influence Activated is by application only. Cohort size is capped at 12. The right candidate doesn't just complete Trust Lab — they demonstrate the behaviors during the program that signal they're ready to run the system, not just understand it.
✦ Strong Candidate
- ✦Completed Trust Lab and implemented at least 60% of the curriculum
- ✦Has 1–2 Tier 1 partner relationships in active cultivation
- ✦Is conducting the Platinum client relationship management system
- ✦Has had at least one Gold Expansion Conversation with a current client
- ✦Generating revenue from professional services and actively prospecting
- ✦Hungry for accountability and execution — not more learning
- ✦Willing to contribute to the peer circle, not just receive from it
✦ Not the Right Fit
- ✕Completed Trust Lab but implemented nothing — has the knowledge, not the habit
- ✕Primary revenue comes from employment, not client-based professional services
- ✕Unwilling to adopt GHL or engage with the IP library in their own platform
- ✕Expects referrals to come from passive membership — not willing to do the co-hosting work
Everything you need to run the system.
Nothing you don't.
or $1,500/month on a monthly basis
- Monthly half-day Master Session — IRL + virtual
- Monthly 1:1 coaching session (30–45 min)
- Monthly Asset Drop — playbook + sales enablement asset
- Monthly Document Review + content creation session
- Connection Converter (GHL) account — snapshot pre-loaded
- Quarterly connector event — orchestrated by the group
- Full IP library, template suite, and workflow maps
- Curated peer circle — 12 members maximum
Platform agnostic members receive the full IP library and template suite to rebuild in their preferred CRM. No discount — the IP is the value.
Twelve spots.
By invitation only.
Influence Activated is not open enrollment. Every member has been through Trust Lab and demonstrated the behaviors that make the peer circle work. If you're ready to apply, here's what the process looks like.
Submit Your Application
Short application — we want to know where you are, what you've implemented, and what you're ready to build next.
Conversation with Breandan
A 30-minute call to confirm fit — for you and for the room. This is a co-creation conversation, not an interview.
Welcome to the Room
GHL snapshot activated. First Master Session confirmed. Peer circle introductions begin before your first session.
Cohort size is capped at 12. Trust Lab graduate pre-requisite required.