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Built for professionals ready to grow with purpose, not pressure.
Happy Tuesday! I spent the last two weeks interviewing six professionals who are currently going through my Trust Lab program. Smart people. Accomplished people.
I get it. You became a fractional CFO because you’re good at finance, not marketing. You became a consultant because you solve complex problems,
If you read Tuesday’s post about the trust recession, you know that buyers have fundamentally changed how they evaluate professional services. They’re more skeptical,
Most professionals think their pipeline problem is a visibility problem. Get in front of more people. Post more content. Refine the pitch. Run more
Most professionals are entering 2026 with the same growth strategy they had in 2023. Cold outreach. Networking events. “Staying top of mind.” Hoping someone
Last week you read about expanding client relationships. You got fired up. You uncovered opportunities. Three clients expanded their retainers. Now you’re drowning. You
Stop Billing Hours. Start Building Retainers. Here’s How. If you’re still selling professional services by the hour in 2026, you’re driving a horse and
Let me show you what choosing the wrong referral partners actually costs. Buckle up, mathing reality call ahead…. A financial advisor I know spent
Why Your Warm Introductions Still Require a 6-Week Sales Cycle You got the introduction you’ve been working toward. A respected colleague finally made the
“Partnership” – I Do Not Think That Word Means What You Think It Means There’s a scene in The Princess Bride that perfectly captures
Whether you’re building a referral network or launching your fractional practice, we’ll help you create a strategy that fits your style and brings results.
Happy professionals
