by Admin | Jul 7, 2014 | Business Relationships, Networking, Social Media
It all started with the Super Bowl. In our household (males are well represented) the Super Bowl is the evening program that is not to be missed. This year, like many other folks, I found my entertainment in the commercials and conversations on Twitter. I have found Twitter to be a delightful way to keep up with content delivered by thought leaders across many industries and listen in on great conversations. One of the conversations I was enjoying regarding commercials was led by my Linked In hero – JD Gershbein. This blog post features how social media created one of the most exciting events I have been privileged to participate in and has opened the door to a fabulous relationship. There’s a lot to this experience and we will be sharing in several posts over the next few weeks along with lessons we learned along the way. My mentor on social media is my business partner, Joyce Layman. I have listened to many ideas she shares on making the most of Twitter. One of the basic tasks on Twitter that often gets missed is acknowledgement of mentions. It is one of the few platforms that you can stand out amongst a lot of noise and engage directly with some pretty cool people. During the Super Bowl JD shared a great article that I enjoyed enough to retweet to my followers (all 186 of them want to be my friend on Twitter? I need more friends). Of course JD immediately acknowledged my retweet (He is the most gracious gentleman you will ever meet) and I responded with a reply to...