This month our theme is all about 30 second commercials and your messaging. This is an area I see screwed up on an hourly basis at networking events. It seems as if we are a bunch of kindergartners who are conditioned to spew as much of our credentials, experience and certifications as possible in the 30 seconds we are granted which turns into a minute and your audience’s eyes are glazing over. Enough! You are disengaging people who would be good prospects with your self-absorption. I know you’re nice and don’t mean to be arrogant. Just stop. It’s not helping you. It’s hurting you. It’s hurting the people who are leading the group thinking graciously about how to cut you off, when they should be thinking about who they can introduce you to.
So here’s a personal challenge – see how long you can have a conversation without referencing yourself once. Just focus on someone else. What they do, what challenges they have. Describe yourself from the perspective of what problems you solve. The client perspective is all that matters. It’s not about you, really. It’s about them. If you are struggling – download our free whitepaper. Please. It’s our public service to fix the world of networking – 1 30 second commercial at a time. When you do a better job, it makes a better event for everyone. It’s about connecting. And relationships. And yes it’s Valentine’s Day, the day for love. So love the people you network with and give them a reason to love you.
And we know it’s not about us, so if you are struggling with your plan for 2014, can’t quite figure out where to start with what activities to reach your sales goals, download our free 1 hour webinar on jump starting your prospecting in 2014.
Good Selling!