Stop competing on price.
Start winning on value.
Full schedule. Thin margins. Clients who treat every project like a price negotiation.
If that's your reality, it's not a market problem — it's a positioning and sales problem. And both are fixable.
In one afternoon, you'll walk out with a clear path to better clients, better margins, and a sales process that actually works.
Minutes of real, actionable content — no fluff
Proven experts covering both sides of the problem
Cost to attend — completely free
Action you can take the very next morning
This session addresses both — directly.
The clients who would pay for your expertise and reliability exist in this market. They're just calling someone else first — someone who built visibility and credibility before the project ever came up. We'll show you how to become that contractor.
No system means roller-coaster results. Proposals that go dark. Time wasted on people who were never going to buy. A sales system closes that gap — and makes results repeatable by someone other than the owner.
"The clients worth having are already out there. They're just calling someone else first."
A clear picture of why you keep ending up on price spreadsheets — and exactly how to stop
A practical framework for building influence with the clients worth having
A qualifying process that stops you from chasing the wrong prospects
One specific action you can take the next morning to start shifting your pipeline
Each presenter runs 20–25 minutes with open Q&A. You'll leave with something you can put to work the next morning.
Breandan is a fractional CXO and sales development consultant with 25 years of experience helping professional services firms and contractors build revenue through relationships.
She works with contractors on the front end of the problem: who you're attracting, how you're showing up, and what it takes to become the contractor clients call before the project goes out to bid.
Dan is a Sandler-certified sales trainer who works with contractors and trades businesses on the sales system side: how to qualify faster, advance a conversation with purpose, and close at margin — consistently.
If your current sales process is mostly instinct, Dan will show you what changes when you build a system around it.
You win work — but too much of it is bid work at thin margin
Your best clients came through relationships, but that's not how most of your pipeline works
You've lost jobs you know you were the better contractor for — on price
Your sales process works when the owner is in the room, and not much else
Optional: Stick around at 4:30 for a networking social to connect with other attendees.
Free to attend. No catch. Just show up ready to work.
Fill out the form below to reserve your spot.
The event is held at the Sandler Training Center in Kansas City. Exact address details will be provided in your confirmation email after registration.
Yes — completely free. No upsell, no hidden fees. Just 90 minutes of focused content from two experienced presenters. The only cost is showing up.
Seating is intentionally limited to keep the session interactive and valuable. We recommend registering early to guarantee your spot.
This is designed for contractors and trades business owners who are winning work but struggling with thin margins, too much bid work, or an inconsistent sales process. If your sales results depend on whether the owner is in the room, this session is built for you.
Stick around after the session! At 4:30 PM, we're hosting an optional networking social where you can connect with other attendees, the presenters, and peers facing the same challenges.