Why Your Referrals Are Inconsistent —
And What to Build Instead

A live 60-minute workshop for professional services leaders and fractional executives who are tired of unpredictable pipelines and want to build a referral engine that actually works.

10:00 a.m.

CT · Tuesday, June 9

3:00 p.m.

CT · Tuesday, June 9

The Problem No One Names

You have relationships. What you don't have is a system.

Most professional services leaders aren't struggling because they don't know enough people. They're struggling because the relationships they have aren't producing consistent, predictable business.

They do good work. They stay connected. They attend the events. And still, the referrals come in waves — a strong month, then silence. A great client, then a string of conversations that go nowhere.

"I already had two strong referral partners. I was sure they'd bring me more business than I could handle."
Four months later — sporadic results, inconsistent quality, and a pipeline that felt completely out of his control.

— A Freeway to Fractional alumni who skipped the beta and came back

The problem isn't the relationships. It's that goodwill without architecture doesn't compound. This workshop is where you fix that — live, with a tool in hand, in 60 minutes.

What You Walk Away With

Four things that move the needle before you leave the room.

Your Referral Readiness Score A live diagnostic that shows you exactly where your referral gaps are — and which one to close first.

The Pipeline Math What inconsistent referrals are actually costing you per year — calculated on the spot, in your own numbers.

The Three Conditions What proximity, proof, and priming mean for your specific practice — and which one you're missing.

Your First Move One specific conversation to have this week with a relationship that should already be sending you work.

Who This Is For

This workshop was built for you if...

You're a fractional executive, consultant, or advisor who relies on referrals — but they're inconsistent and you can't predict when they'll come
You've been "staying top of mind" for years and still don't have a reliable system for turning relationships into revenue
You have strong existing relationships that should be sending you more work than they are
You've tried more networking, more content, more outreach — and the pipeline still feels like it's running on luck
You want to build something that compounds over time, not something that requires constant effort to maintain

From the Trust Lab Beta Cohort

In their own words.

"A class on focusing your attention on what's important for your business."

Jim F. · Financial Advisor

"A jumpstart. Trusting and knowing someone is invaluable — you can't import that trust from meeting someone for the first time."

Dave S. · Business Advisor

"A holistic course on how to get and retain the right prospects and right referral partners. Helps you get the most out of your time."

Tim I. · Operations Strategist

"Equal parts how-to and equal parts accountability. How to set up your process, start to finish."

Jake L. · Fractional Executive

Your Facilitator

Breandan Filbert

Managing Partner of SalezWorks and creator of Productive Prospecting: Trust Lab. Breandan has 21 years of experience in sales development and co-authored Freeway to Fractional with Mark Blackton. Her foundational philosophy: a referral gets you a meeting. Influence gets you a client. Everything she teaches is built from that distinction.

Save Your Spot

The professionals who fill their practices aren't better prospectors. They're better at building the relationships that do the prospecting for them.

Choose the session that works for you. Space is limited to keep the conversation small and real.

10:00 a.m. CT

Tuesday, June 9 · Morning Session

3:00 p.m. CT

Tuesday, June 9 · Afternoon Session

This is a live workshop via Zoom. A recording will be available to registered attendees only.

Why Your Referrals Are Inconsistent —And What to Build Instead